The Brief:

The electricity crisis in South Africa was at it’s peak. A coal shortage, coupled with inefficient, out of date power stations and an eminent price hike in electricity meant that Eskom were a less than favored power utility to the people. They needed all South Africans to use electricity wisely for the grid to be able to sustain the already heavy demand. We asked the people of South Africa to remember that it takes every single one of us to make our country amazing.